How It
Works
A structured 7-step journey that transforms a banking conversation into a concrete action plan, with expert support and immediate activation.

The Complete Journey
Trigger + Invitation
Banker → ClientAfter a discovery conversation, the banker submits to the application:
- •Client's name
- •Company name
- •Email address
The application automatically generates an email to the client with a secure, tokenized link to the 1+1 Growth & Value Diagnostic, and CCs the RBC banker and 1+1 consultant.
- •One-click access for the client
- •12–15 minutes to complete online
- •Clear value promise: "You'll receive a concise, co-branded report with prioritized levers to increase maturity, resilience, and valuation."
Completion + Scheduling
Client → 1+1At the end of the questionnaire, the client is prompted to book a 60-minute Teams interview with a 1+1 expert within the next 5 business days.
Embedded scheduling button for immediate appointment booking.
Expert Interview + Evidence Capture
1+1 ExpertDuring the Teams meeting, the 1+1 expert:
- •Validates questionnaire responses
- •Adds context and captures operational details
- •Meeting transcript is securely uploaded into the application
The application generates a draft report aligned to responses + interview evidence.
Quality Control + Alignment
Banker + 1+1Within 24 hours of the interview, the banker and 1+1 lead receive:
- •The draft report
- •A short internal summary of key findings and recommended next steps
- •A meeting invite to review, approve, and align messaging before client delivery
Client Delivery
Banker → ClientWithin 48 hours of the Teams interview, the banker sends the client the approved, co-branded 6–8 page PDF report with:
- •Top 3 value levers
- •Key risks and constraints
- •Practical "next 30–90 days" action plan
- •Clear decision pathway: optimize organically vs accelerate via disciplined M&A vs partner through the co-entrepreneur model
Activation Event
Banker-led working lunchIn the same email, the client is invited to a working lunch at the RBC PVM Private Salons with the banker and up to three 1+1 experts to:
- •Answer questions on the report
- •Clarify objectives, constraints, and timing
- •Stress-test options and fit (including co-entrepreneurship where appropriate)
The client schedules via a single "Book the working lunch" button.
Post-Meeting Follow-Through
Banker + 1+1 → ClientWithin 24 hours after the lunch, the client receives:
- •A one-page meeting summary
- •Confirmed action items, owners, and dates
- •Participant contact details
- •A short 3-question feedback survey
The client is thanked and informed of the next step (if any).
Overall Timeline
Banker sends secure link
60-min Teams meeting with 1+1
6-8 page co-branded PDF report
RBC PVM Private Salons
Security & Compliance
Designed to meet banking and regulatory requirements
Explicit Consent
Mandatory checkboxes at the start of the diagnostic. Clear consent for data collection and use.
Encryption at Rest
All sensitive data is encrypted at rest. Critical fields with enhanced encryption.
Controlled Retention
Default 12-month retention. Automatic or on-demand deletion. GDPR and Canadian law compliance.
Audit Logs
All data access is logged. Complete audit trail for bank and admin roles. Full traceability.